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Optimised Medical Supplies Ltd

UK supplier of medical equipment, PPE, surgical supplies and specialist medical transport.

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© 2026 Optimised Medical Supplies Ltd. All rights reserved.
Registered in England & Wales, company no. 14185351.

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    1. Home
    2. Resources
    3. Procurement & Frameworks
    4. How to Choose a Medical Supplies Wholesaler: What to Ask

    Procurement & Frameworks

    How to Choose a Medical Supplies Wholesaler: What to Ask

    Most supplier comparisons come down to price per unit. The things that actually cost you money are lead times, substitutions and what happens when an order goes wrong.

    OMS Clinical Team

    Product Specialists

    24 July 20264 min read

    Keep reading

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    Comparing suppliers on unit price is easy and mostly unhelpful. The price is visible before you commit; everything that goes wrong afterwards is not. These are the questions that separate a supplier who will be fine from one who will cost you a morning every month.

    Do they hold stock, or dropship it

    This is the single most useful question and the one least often asked. A stockholding supplier picks from their own shelves. A dropship supplier passes your order to a manufacturer or distributor who ships it directly. Both are legitimate. They fail differently.

    • Stockholding: faster and more certain on the lines they carry, but the range is limited by warehouse space and they can be out of stock for weeks
    • Dropship: far wider range and no stock-out on slow-moving lines, but the lead time depends on a third party and split deliveries are normal

    Ask directly. A supplier who will not answer plainly is telling you something. If they dropship, ask how many suppliers sit behind the catalogue: one is simple and predictable, a dozen means your order may arrive in a dozen parcels on a dozen days.

    Lead times, and what the cut-off actually means

    Every supplier advertises a cut-off time. What matters is what happens after it. Ask whether the cut-off applies to the whole catalogue or only to stocked lines, and what the realistic lead time is on the items you actually buy rather than the headline.

    It is worth asking for lead times on your three highest-volume lines specifically. A supplier confident in their supply chain will give you numbers. One who answers in generalities is managing your expectations early.

    Next-day is a dispatch promise, not a delivery guarantee

    Most next-day claims mean dispatched next day on stocked items ordered before the cut-off. Highland, island and Northern Ireland postcodes usually add a day and sometimes a surcharge. Ask what applies to your postcode before you assume.

    Substitutions

    Ask what happens when the exact item is unavailable. There are three answers and only one of them is safe: they contact you, they send nothing, or they substitute something similar without telling you.

    Silent substitution is a genuine clinical risk. A different glove material, a different mask standard or a different bin lid colour are not interchangeable, whatever the picking system thinks. Get the answer in writing before you open the account.

    Certification and documentation

    For medical devices, ask whether products are CE or UKCA marked as applicable and whether declarations of conformity are available on request. For anything you will be audited on, ask whether dispatch notes carry batch or lot numbers and expiry dates.

    • CE or UKCA marking where the product is a regulated device
    • Manufacturer declarations of conformity available on request
    • Batch and lot numbers on dispatch notes, which CQC and infection control audits expect
    • Expiry dates recorded for anything time-limited
    • Clarity about who the legal manufacturer is, which is not always the supplier

    A supplier who can produce this quickly has systems. One who has to go and ask the manufacturer every time will be slow at exactly the moment you need it fast.

    Payment terms and what they are really for

    Net-30 terms are useful, but they are a credit facility and they come with an application. Ask what the terms actually are, what the credit limit will be, and what happens if you exceed it mid-month. A limit that stops your ordering in the last week of a busy month is worse than paying by card.

    Ask whether pricing changes with volume, and whether that is banded per order or measured across a period. Banded per order encourages over-ordering, which is how stock ends up expiring in a cupboard.

    What happens when something goes wrong

    Returns policy matters less than the process behind it. Ask who you call, whether that person can make a decision, and how long a credit takes to appear. A named account manager is worth more than a marginally better unit price when a delivery is wrong on a Friday afternoon.

    • Who do I contact, and are they reachable by phone
    • Can that person authorise a replacement, or does it go to a queue
    • Who pays return carriage on a supplier error
    • How long does a credit take to appear on the account
    • What is the process for a damaged or short delivery, and is a photograph enough

    Questions worth asking that most buyers skip

    Ask whether they will supply a sample before you commit to a case quantity. Ask what their most common complaint is, because a supplier willing to answer that honestly is usually one worth dealing with. Ask how long they have held the account of their longest-standing customer.

    Ask what they are not good at. Every supplier has a weakness, and one who claims otherwise is either new or not being straight with you.

    A practical way to compare

    Take your three highest-volume lines and one awkward low-volume item. Ask each supplier for price, lead time and pack size on all four. The awkward item is the revealing one: it shows whether the range is genuinely deep or whether the catalogue is padded with things they cannot actually get quickly.

    Then place one small real order before committing to anything. A trial order tells you more about picking accuracy, packaging and communication than any amount of comparison on paper.

    Frequently asked questions

    What is the most important question to ask a medical supplies wholesaler?
    Whether they hold stock or dropship. Both are legitimate but they fail differently: stockholding is faster on the lines carried but can be out of stock for weeks, while dropship offers a wider range with lead times that depend on a third party and split deliveries as normal.
    What does next-day delivery usually mean from a UK medical supplier?
    Almost always dispatched next day on stocked items ordered before the cut-off, not guaranteed delivery. Highland, island and Northern Ireland postcodes typically add a day and sometimes a surcharge, so confirm what applies to your postcode.
    Should a supplier substitute a product that is out of stock?
    Only after contacting you. Silent substitution is a clinical risk: glove materials, mask standards and waste bin lid colours are not interchangeable. Get the substitution policy in writing before opening an account.
    What documentation should a medical supplier provide?
    CE or UKCA marking where the product is a regulated device, manufacturer declarations of conformity on request, and batch or lot numbers with expiry dates on dispatch notes, which CQC and infection control audits expect.
    How do I compare medical suppliers fairly?
    Ask each for price, lead time and pack size on your three highest-volume lines plus one awkward low-volume item. The awkward item reveals whether the range is genuinely deep. Then place one small real order, which tells you more than any paper comparison.
    All resources

    On this page

    • Do they hold stock, or dropship it
    • Lead times, and what the cut-off actually means
    • Substitutions
    • Certification and documentation
    • Payment terms and what they are really for
    • What happens when something goes wrong
    • Questions worth asking that most buyers skip
    • A practical way to compare